Social

5 Social Media Tips for 2015 Part 1
Kudos to Adam Brown for a great article on http://www.exacttarget.com/blog What happened on November 14, 2014? That was the day that Facebook announced changes in how they were going to handle promotional posts (read: most content from a brand page)...

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Latest Blog Posts

The 02 Release Is Now Live in the Marketing Cloud
Kudos to Audra Zechman from ExactTarget for this great article. As we jump in to Salesforce Marketing Cloud's second release of the new year, we are excited to announce the unveiling of a new product,...
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The Rise of Subject Line Designers?
Chad White from ExactTarget gives us a good insight to the thought process behind subject lines Almost all messages are more effective when they include an image. Tweets with images see...
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5 Social Media Tips for 2015 Part 1
Kudos to Adam Brown for a great article on http://www.exacttarget.com/blog What happened on November 14, 2014? That was the day that Facebook announced changes in how they were going to handle...
Read More »
A Glimpse of Email’s Rich Content Future: Email Carousels
Kudos to Chad White for a great article “The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules....
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6 Retail Email Marketing Priorities for 2015
Chad White from ExactTarget presented well outlined marketing priorities for 2015. For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. This...
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In the Third Age of Email Deliverability, Engagement Matters
Great article written by Chad White Unlike in the First Age of Email Deliverability when there were no rules or in the Second Age when negative metrics like complaints determined inbox placement, in...
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