Social

Leveraging Social Media by Monitoring Conversations
At ListEngage we often get queried by our customers as to what should be their marketing strategy regarding social media.  We have a standard answer, and I would like to share it with you here: Social Listening as a Marketing Strategy Picture an...

Latest Blog Posts

Leveraging Social Media by Monitoring Conversations
At ListEngage we often get queried by our customers as to what should be their marketing strategy regarding social media.  We have a standard answer, and I would like to share it with you here: Social...
Read More »
Digital Marketing 101 - Email List: A Foundation for Success
Marketing management of major companies find it imperative to invest heavily in digital marketing.  However, more times than not, those same departments are missing building a strong foundation (a...
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Marketing Strategy – Customers Don’t Want Ads, they Want a Conversation
In an article “Customers Don't Want Ads, They Want A Conversation” by Brandon Evans, the point is made that marketing strategy should focus on becoming a dialog between buyers and sellers. This...
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1 to 1 Email Marketing - Follow The Clicks
There is no shopkeeper in the world that is not intimately aware of which items are being looked at, when and by which customers. This inevitably leads to conversations relevant to the...
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Responsive Email Design & You
Emails have always been designed to render properly on multiple different email clients, but now they need to be designed to do all that and more. Reponsive design is not just designing for...
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Why Don't Colleges Teach How to Succeed with Email Promotions?
I was speaking to a friend recently who had been interviewing (and testing) students graduating with an MBA, and he was mentioning how every one of them was excellent with PowerPoint, each able...
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