Custom Email Templates

Drip Campaigns 101 by Rebecca Gill of sys-con - A good introduction and a starter checklist for businesses and marketing executives who have been putting this off for another day. IT WORKS - so don’t delay this any longer. If you need help, please don’t hesitate to reach out to us.

Drip marketing campaigns are very effective for sales cycles that occur infrequently or those that take a considerable amount of time to close.   In these situations, you frequently come into contact with a prospective customer well before they are ready to make an actual purchase.  You need to stay in front of them until they are ready and the drip campaign allows you to do just that.
 
My marketing background started in enterprise software sales where a given prospect could be in the sales funnel for six to twelve months.   We would have a new visitor reach our website while they were still researching available software solutions.  Because of the extremely long sales cycle, we had to find a way to stay in front of people while they continued to investigate solutions and weight their purchase options.  Even though I was selling into a B2B tech environment, the same process would hold true for a real estate agent, mortgage broker, or financial advisor and these are all B2C businesses that sell to consumers.  The element they all share in common is that the sales cycle is long and the purchase happens infrequently.
 
Drip marketing typically refers to email related interactions.  I think that is old school and I believe drip marketing should be a multifaceted approach.  With the advent of social media, drip marketing can refer to virtually any digital marketing and includes blogging, emails, newsletters, tweets, and posts.
 
Steps to Mastering Drip Marketing:

1. Pick an Email Campaign Provider – There are a ton of email software providers available today. Some are free to start and some cost money immediately upon sign up.  The important thing is to consider your requirements, document them, and then compare solution providers.  Match the providers’ features and functionality to your needs and don’t settle for just the easies solution or the cheapest.  Do you need the software to automatically send multiple emails to the same contact over time?  Do you need the software to easily integrate with WordPress or another CMS solution?  Do you need prebuilt templates or the ability to whip up your own in HTML?  Decide what you need and you’ll easily find a solution to fit.
    
2. Consider Your Personas – Who are your personas (aka target market) and what do they need?  Different target markets need different types of content, presentation, and frequency.  Know your personas and document their needs well before establishing your drip campaign plan.

View the rest of the Eight Steps to Mastering Drip Marketing

If you still have some questions and want more information, please check out some of the drip marketing campaigns ListEngage has put together for our clients. 

It’s the end of August, one of the traditionally slowest months for productivity and growth for many industries — and maybe you found a little dip in your email marketing ROI this summer? All of those “Out of Offices” and clicking latencies are precisely the reason it’s time to restructure your email goals — and plan to hit your targets dead-on once “school’s back in session”.

So this summer, as the dog days dwindle – why not swing back into action with

3 Fool-proof Ways to Deliver Targeted Email Marketing:

Send Emails Based on Attributes: Your “Master List” is a living database of all of your many, and uniquely different subscribers. If you’re a sporting goods store who knows their customers favorite sports you can pre-determine that while Joey the runner from Chicago, IL may want nothing to do with your “Fall Footbal Blowout Sale”, Coach Bill in Plano, TX might be looking for all new padding for his defensive line. By sorting on the “Sports” profile attribute and sending the email to Coach while avoiding Joey, you’ve made one football fanatic ecstatic and saved another customer the grief of deleting another email from his inbox!

Drip Campaigns: Someone shows up on your circuit board website and asks for a quote, but certainly isn’t ready to buy. They leave their name and email, and you send them a series of emails based on what you know about your buying cycle. Day 3 after quote, a handy “What to Consider When Buying Circuit Boards Email”; Day 8 after quote, a reminder email; Day 11 after quote a discount coupon worth 10%; and if they happen to buy somewhere in between the mailings stop.

Dynamic Content: Don’t want to make 50 emails with varying content for the 50 states you send to from your Daily Deal website? With dynamic content, a feature that ListEngage is fully versed in, you can create one email and define what content you want to go into a template based off of what data you have on the subscriber. With dynamic content you can send one email and simultaneously feature the daily “Lobster Roll Deal” in Boston and the daily “Wine Tasting Deal” in San Francisco! It’s easy enough to pull together and a tremendous time-saver that delivers targeted results.

Can you think of other ways that have helped your business target your subscribers? Do you have a targeting problem you think ListEngage could help you with? Send us a note and let us know!