Design and Conquer Your Emails

If you don’t know much about QR codes, know this: they are the gateway to sharing information with any prospective supporter/user/buyer who owns or uses a smartphone.

With mobile technology moving forward at light-speed, you’ll be seeing these codes pop-up on more advertising—in magazines, emails, and even on outdoor billboards—and even in everyday use like on business cards, for tracking busses, and on product packaging. That’s because with the use of an easily downloaded Bar Code Scanner on any smart phone, anyone interested in learning more about an idea, product, or organization can simply pull out their mobile device, scan a QR code, and be brought to a specific location to learn more about whatever they just scanned.

The best part is: companies and organizations get to decide exactly where their interested mobile device user lands. The possibilities are pretty endless, just think:

• For clothing retailers, a QR code on a label could be linked to more information about that clothing line on their website.
  
• For an electronics company, a QR code on the box could be linked to a video on how to assemble their product
  
• For a wine company, a QR code on its label could link you to a site filled with customer reviews
  
• For a B2B company, a QR code on a business card could populate the email address of the sales rep you just met at an industry tradeshow.

Using these codes can help you build relationships with your prospects in limitless ways. Best of all, any time someone takes that first step to interact with your brand you both help strengthen the connection!

Have you used QR codes? With what sort of success? What other ways could you imagine people using them? Tweet us your thoughts @ListEngage or post on Facebook.com/ListEngage.