Design and Conquer Your Emails

Since we’ve already talked about Data and Content in this newsletter, it seems fitting to combine them both here and discuss how email marketers can integrate them both into specific and targeted messages that vary content based on list demographics, and can make for some very happy subscribers (and marketers too!). In laymen’s terms, a feature called Dynamic Content.

Dynamic Content is a feature that seamlessly combines data and content and results in a deployed email that features content to a specific user based on their data set.

So, if you’re Cindy and you live in Minnesota and it’s January, and you receive emails from the National Outdoors Warehouse you will get a lovely email featuring winter jackets, tips to avoid frost bite, and a coupon code for 20% off Cross Country Skis.

If you’re John and you live in Southern California (and it’s January) you’re email will feature wet suits for surfing, information on bike tune-ups, and a 20% off coupon for deep-sea fishing gear.

How would either of these subscribers feel if they received an email about “Staying Active and Healthy in Winter”? Probably not as pumped.

But Dynamic Content isn’t just for B2C users, it’s also valuable for B2B companies who may be setting up emails to sent based off of past purchases, notes from specific sales contacts, or who may vary part of their internal newsletter content based on an employee category such as HR, Sales, Development, Marketing Dept., and beyond.

So how would you use Dynamic Content, or do you use something similar now? Tweet us and let us know, or drop us a line.

Want to learn more about Dynamic Content – read more here…