Design and Conquer Your Emails

Our friends at ExactTarget said it first in their marketing whitepaper, aptly named, “Data is the New Creative”: it seems that in this real-time web environment where demographics and real-time reactions are often the key to a subscriber, fan or follower’s heart, that “batch and blast” messages just aren’t going to cut it anymore. Users want to be hit with the exact message they’re looking for in a ridiculously timely fashion; hence where data takes the front seat for the first time in this equation that used to center around creative first, then data.

Now it appears, or at least in the very near future for most companies, the best way to engage users is to use a combination of traditional data points (CRM, Web Analyitcs) plus real-time data from the web and social media (websites visited, check-ins, “Likes” in Facebook) to create content that reflects most accurately what your subscribers, fans, and followers are suggesting they want from their online actions.

Sounds complicated, right? Well, yes, partially if you’re manually trying to aggregate all of this information and make a decision from there – but with emerging marketing technologies like all-in-one dashboards that integrate all of your social and traditional data (hint: ExactTarget would be a good place to look first) huge projects like this start to look a lot easier and carry a much heavier ROI.

If you want to hear all about it straight from the source, you can check out the whitepaper, here, and get some Web 3.0 thought-leadership dropped on you just like that… or, if you just want to talk YOUR data and better ways to reach out to your fan-base, let us know and we’d be happy to discuss your options.