An emarketing strategy is something that every company needs to move forward in this technology and social media driven market. Budgets are tight in this economy and every company is trying to leverage online marketing techniques for the lowest cost. Even though budgets are tight, businesses are finally realizing that they need to loosen the purse strings on their marketing and learning to embrace what can be gained from email marketing in 2012.
via Small Biz: The world’s economic future in 2012 seems bleak, and could become even bleaker.
The debt crisis in Europe still has not been fully resolved. Greece is getting it’s financial affairs in order, but there are other problems within the European Union.
Italy, Spain and Portugal have to also get their economic houses in order.
France may well have future budget and debt problems.
If Europe has an economic slowdown in 2012 that could stop the United States’ fragile economic recovery.
That economic ripple from Europe could also slow growth in China and the rest of Asia.
Despite these dark economic clouds, business leaders worldwide will be spending more money in 2012 on email marketing and other online marketing.
“2012 Marketing Trends,” an international study done by StrongMail, found that 92 percent of the 939 business leaders surveyed plan to increase their marketing budgets.
According to Chris Marriott, vice president of agency services at StrongMail:
“While email marketing leads the pack in terms of increased of investment in 2012, the data also reveals that marketers need to overcome key challenges around data integration and resource constraints….Whether managing and optimizing existing email marketing programs or enabling integration with social media and mobile, there is a real opportunity for full-service email marketing providers like StrongMail to help companies get the most out of their interactive marketing investments in 2012.”
The survey also found:
60% plan to increase the email marketing budget.
via Small Biz: The world’s economic future in 2012 seems bleak, and could become even bleaker.The debt crisis in Europe still has not been fully resolved. Greece is getting it’s financial affairs in order, but there are other problems within the European Union.
Italy, Spain and Portugal have to also get their economic houses in order.
France may well have future budget and debt problems.
If Europe has an economic slowdown in 2012 that could stop the United States’ fragile economic recovery.
That economic ripple from Europe could also slow growth in China and the rest of Asia.
Despite these dark economic clouds, business leaders worldwide will be spending more money in 2012 on email marketing and other online marketing.
“2012 Marketing Trends,” an international study done by StrongMail, found that 92 percent of the 939 business leaders surveyed plan to increase their marketing budgets.
According to Chris Marriott, vice president of agency services at StrongMail:
“While email marketing leads the pack in terms of increased of investment in 2012, the data also reveals that marketers need to overcome key challenges around data integration and resource constraints….Whether managing and optimizing existing email marketing programs or enabling integration with social media and mobile, there is a real opportunity for full-service email marketing providers like StrongMail to help companies get the most out of their interactive marketing investments in 2012.”
The survey also found:
60% plan to increase the email marketing budget.
55% plan to spend more on social media.
37% plan to increase spending on mobile & search.
More than two-thirds of businesses plan to integrate social media & email.
47% plan to increase investment in using email to drive growth in social media such as Twitter & corporate Facebook.
One-third plan to increase spending mobile marketing.
29% will increase spending on mobile apps.
20% will increase spending on SMS alerts.
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