The Dark Side of Email Marketing

SpamYou can have the cleanest lists in the world, never purchase lists, and have very genuine opt-in practices, but somewhere along that path you'll wake up one day and find your email is blocked by a blacklist.

 
Solutions provided in this article for a blacklisting event; one missing though is, "Get help from a pro."
 
via ClickZ:  What marketers need to know today is that everyone gets their email stream blocked at some point in their digital communications career. You can have the cleanest lists in the world, never purchase lists, and have very genuine opt-in practices, but somewhere along that path you'll wake up one day and find your email is blocked by a blacklist.
 
There are hundreds of blacklists that come in all forms such as public ones like Spamhaus (one of the good guys), private ones that are run by some ISPs themselves, and others that are owned by anti-spam companies/appliances like Google Postini. With the public ones, you have the ability to see and address the blocking that is occurring more rapidly and transparently. With private blacklists, you don't have as much transparency or the ability to address the blacklisting in a quick fashion. However, all blacklists have the same goal - protect mailboxes from unwanted or dangerous email.
 
 
 

Image: Patchareeya99 / FreeDigitalPhotos.net

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