10 Unwavering Email Marketing Resolutions for Any New Year

Wednesday, December 29, 2010 by Stefanie Uglevich

  1. Segment: Segmenting your subscriber list based upon demographics (ex. the state the subscriber lives in) helps to craft content-specific emails and can increase both your click through rates and open rates.goals
     
  2. Start a “Welcome Email” Campaign: If someone has taken the time to share their email with you, don’t leave them stranded, waiting for your response. Sending a welcome email to a newly engaged subscriber is a win-win: they’ll know what to expect and you’ll validate their email address!
     
  3. Use Drip Campaigns: Develop a plan, create your well crafted emails, hit start and sit back. (Disclaimer: if it were really that easy, we’d be outta work… but you get the picture.) This automated way of reaching out to leads is an easy and time-tested way to convert!
     
  4. Analyze Tracking/Metrics: Many companies don’t pay attention to their email tracking information. Take a moment to review the tracking on your previous campaign before you hit send.
     
  5. Combine Social Media and Email Marketing: Duh. Need we say it again? Make your social links visible and shareable – and go forth!
     
  6. Make a Marketing Calendar: Don’t bombard your customers 3x in one week, and then stay silent for 2 months straight. Strategically plan out your social media and email marketing ideas and consider how to approach things like holidays, notoriously “slow” times, or Ends of Quarter.
     
  7. Grow Your Email List: Opt-in forms aren’t just for your website anymore: Facebook fans, white paper readers, subscribers’ friends, and blog viewers should all have an easy way to sign up too!
     
  8. Clean Your Current List: Clean out unsubscribes, and root out any undeliverables – for re-engagement campaigns also look for inactive subscribers who just aren’t benefiting/interacting with your campaigns and consider sidelining them as well.
     
  9. Experiment (A/B Testing): Don’t go with the very first idea you have. Try a few out: switch the text in your call-to-action button, or change the color of your newsletter. You never know, a little change may help conversions and ROI in a big way!
     
  10. Give your Newsletter a Makeover: Do something different. Gather feedback from your subscribers on what they’d like to see in the future and (pardon the pun) deliver!

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