Email Marketing Nuts and Bolts

Every year you take part in plenty of annual events to ensure your health and well-being: you go for your yearly check-up, you participate in yearly performance reviews at work, and maybe you even recharge your life with some New Year’s Resolutions in January.

If you think about it, a lot of your annual routines are about assessment and renewal – so when was the last time you stopped to assess your email marketing initiatives? Maybe it’s time to mark the start of summer as your annual “Email Marketing Check-Up”… a lot can change in just one year, after all.

Some things to consider when assessing your current email marketing plans:

1. Does your email marketing platform offer you exactly what you are looking for? Not just batch and blast capabilities but dynamic content, triggered emails, advanced marketing automation capabilities.

2. What is your current CPM rate, and could it be better? This alone can save you thousands of dollars annually.

3. Does your best of breed email marketing platform integrate with your CRM software or are you still operating in silos?

4. Does your email marketing system tie into social; or is this just another missing link?

The only problem with considering these questions and others is that the answers aren’t always that straightforward – and sometimes you need an email expert in the first place just to decode the jargon that you’re looking at.

Well guess what, we are email experts and we would love to help you! Go ahead and call us: run your current email marketing program by us, and we’ll offer unbiased insight into what you could be doing better, or where you could possibly improve sales, automated interactions, or strategy. We know that not everyone needs dramatic changes to their programs, or that maybe now might not be the best time for a change – but we’ll certainly share our years of industry expertise and knowledge on specific steps your company can take to improve your e-marketing initiatives and eventually your bottom-line. Just reply here, and let’s plan a time to talk.