Email Marketing Templates

ListEngage wins ExactTarget’s Global Services Award

ExactTarget Connections 2013As the Founder & CEO of ListEngage, I am very proud and excited to announce that ListEngage has been presented with ExactTarget’s “Global Services Partner Award” at ExactTarget Connections 2013 annual conference. This is the highest award presented to ExactTarget’s Partners.

While presenting the award, Danielle du Toit - Director, Global Centre of Services Excellence at ExactTarget stated “List Engage was selected as the recipient for the Services Partner Award at Connections 2013 for their hard work, their commitment to the Orange Partner Network and their dedication to embodying ExactTarget’s Core Values.  List Engage consultants are easy to do business with and have consistent high client satisfaction ratings.”
 

ExactTarget – Email & 1:1...

Read More » »
(0) Comments

Responsive Email Design (RED) is all the rage but what is it really?

Responsive Email Design

Part "1" of Three Part Series on Responsive Email Design (RED)

More email is read “mobile” than on a desktop email client or via webmail. Stats say that higher than 43% of email is now opened on a mobile device. With Email still being the main marketing workhorse, businesses today large or small have few choices but to assure that all their emails are mobile-friendly and designed with Responsive Email Design (RED) considerations, the alternatives are far from acceptable.

Responsive Email Design requires dynamically detecting the visitor’s screen size and orientation and adapting content and layout for nicely rendered messages. Previously one had three choices on how to create an email that would render readably on devices from Smartphones, to...

Read More » »
(0) Comments

What do I do if I need help with our mobile email strategy or Responsive Email Design?

Responsive Email Design

 

Part "3" of Three Part Series on Responsive Email Design (RED)

More and more the targeted reader of your email has no tolerance for anything but something special.  Should you make your emails mobile-friendly with a few tweaks or should you go all out and convert them with Responsive email design techniques. Assess the situation, work with experts to understand if Responsive Email Design is what you need right out of the gate.

In many cases you can experience significant improvements in your email metrics by testing and tweaking you emails to be mobile friendly by taking small steps. If you have the resources, budget and a good business case then Responsive Email Design is one of the best methods to use to accomplish better email readability...

Read More » »
(0) Comments

Response Rates & Your Email Campaign

Response RatesPicture this: a customer comes to your store/company and fills out a form. You get their information including their email address and full name, yet you are only sending them batch and blastmessages to their email addresses. Over a period of an email campaign that customer only looks at your email and doesn't open and you are left wondering what happened. 

Well, I am here to tell you that you need to get on a personal level with your subscribers (customers). It's one thing to have an amazing email - but it's quite another to have a tailored and personal email. Subscribers want you to focus on THEIR needs - not everyone else's. They are selfish in that way, and they have no reason not to be. 

As an email marketer in the new brave world of...

Read More » »
(0) Comments

Start Your Campaign With The Best Template

templatesIt might sound over-dramatic, but the quality of an email marketing template can actually make or break a campaign. Creating one which is simple, loads properly, gets to the point, attracts the eye and is relevant is crucial in making your email marketing efforts fantastic. Creating the Holy Grail of engaging, attention-grabbing, informative and persuasive-without-over-sell messages is difficult to get right, but it's vitally important that you do. That's why it's a good idea to spend some time, possibly a little money, on creating email marketing templates that work and offer a good return on investment. 

Before even starting to think about designing a template, consider what you are using it for. Is it to promote your incredible...

Read More » »
(0) Comments

Template Design: Do's & Don'ts

TemplateTemplates are the email marketers best friend. I say this because it's a set it and forget it mentality. This is the process of creating a widely used and reoccurent email (newsletter, coupons, newsflash, etc...) and makes it uniform everytime. Think about it: Every time you send an email, all you need to do is input some copy, an image or two, and a call-to-action. Then BAM, you've got yourself an email ready and raring to go.

Some companies opt to use their ESP's templates -- and ExactTarget offers many template layouts, that are somewhat customizable, but some of our clients (and possibly you as well) are looking for something a little more personalized and designed to match their website or direct mailing campaigns. The only trouble...
Read More » »
(0) Comments

Do Email Marketing The Right Way

Starting a company's email marketing venture or even starting a campaign can seem like an extremely daunting task. The beginning of anything can stir up thousands if not millions of questions - anything from choosing an ESP [ListEngage is a great one, but I may be biased] all the way to a template design. 

It's usually a good idea to have a list of things that you can start checking off when you get started. Luckily - I came across a great little article that gives about 10 steps for starting any compan'ys emarketing strategy the right way. Promotion World has started the list off with the perfect 2 steps, which are right here:

  1. Choose the best ESP for your needs
     
    An ESP (Email Service Provider) hosts email marketing software online, which is...
Read More » »
(0) Comments

The Remarkable Power of A/B Testing for Email Marketing

A/B Tests, or Split Tests, can help you optimize your landing pages, email marketing campaigns and calls-to-action. But isn’t testing something only big marketing research firms do?  The answers is a definitive “no.” Businesses large and small are seeing the astonishing results of fine tuning email subject lines via A/B testing.

Ever since the dawn of email marketing, there has been the admonition to perform A/B split testing in order to accurately fine tune your campaign. This form of testing is simplicity itself: Send out half your emails with Subject Line A and the other half with Subject Line B, then check the metrics to see which one worked best. There is, of course, no end to what you can A/B test, proceeding to preheaders, Calls To...

Read More » »
(1) Comments

Become a Master of the Drip Campaign

Drip Campaigns 101 by Rebecca Gill of sys-con - A good introduction and a starter checklist for businesses and marketing executives who have been putting this off for another day. IT WORKS - so don’t delay this any longer. If you need help, please don’t hesitate to reach out to us.

Drip marketing campaigns are very effective for sales cycles that occur infrequently or those that take a considerable amount of time to close.   In these situations, you frequently come into contact with a prospective customer well before they are ready to make an actual purchase.  You need to stay in front of them until they are ready and the drip campaign allows you to do just that.
 
My marketing background started in enterprise software sales where a given...

Read More » »
(0) Comments

Drip Campaign Don'ts

Drip campaigns take the set it and forget approach - which may seem a bit counter-intuitive when it comes to being proactive with subscribers and clients, but hear us out. They are the best way to keep a subscriber engaged over time, while not worrying about how many emails you have to send out. There are however tips and tricks to having a great email drip campaign. 

I came across an interesting list of don'ts when it comes to drip marketing - and getting started. This is a list of 10 things to avoid for every excited marketer embarking on a new drip marketing journey on a newly acquired marketing automation platform. Afterall, tools are as good as processes defined and decisions made by the people behind it.

  1. Don’t keep dripping the...
Read More » »
(0) Comments

HTML and Deliverability

HTML, CSS, and coding - these words seem to be the scariest and costliest thing for marketers to hear, but HTML emails are the best way to get the exact email you want. The main idea to take away from the following article is: keeping a low image-to-text ratio and sending multipart messages are just two ways to keep deliverability high.

 

B2C: If you want to include images, videos, branding or a color scheme in your emails, you have to create them with HTML.
 
Some people don’t want to do that (and that’s okay). They don’t want to learn HTML or hire a designer; plus, they believe sending HTML emails will bring down their delivery rates.
 
If that’s you, read on. Creating HTML emails is just as simple as plain text (we’ll show you how). Plus,...
Read More » »
(0) Comments

Internationalizing Your Marketing Efforts - Takeaways from Connections 2011

Earlier this fall I was invited to speak on a panel at ExactTarget's Connections 2011 User Conference entitled "Bridging the Divide: Internationalizing Your Marketing Efforts" where I presented a case study of how ListEngage has helped Parametric corporation with their monthly international email sending needs in 9 different languages and solved some specific challenges. Collectively the panelists offered some great insights. Charlie McAtee from ExactTarget summarized them well. Here they are:
PTC Language Bar

1.  Make training easy.
Sean Mattson of Hitachi Data Systems stressed that robust training is a key. When rolling out a global email marketing initiative, Mattson found the best training tool was to create short video clips to build a robust library...
Read More » »
(0) Comments

Getting Targeted As The Dog Days Dwindle


dogdaysIt’s the end of August, one of the traditionally slowest months for productivity and growth for many industries — and maybe you found a little dip in your email marketing ROI this summer? All of those “Out of Offices” and clicking latencies are precisely the reason it’s time to restructure your email goals — and plan to hit your targets dead-on once “school’s back in session”.

So this summer, as the dog days dwindle – why not swing back into action with

3 Fool-proof Ways to Deliver Targeted Email Marketing:

Send Emails Based on Attributes: Your “Master List” is a living database of all of your many, and uniquely different subscribers. If you’re a sporting goods store who knows their customers favorite sports you can pre-determine that...Read More » »
(0) Comments

Newsletter Sign Up

Stay on top of the latest online marketing trends.
Sign up for The Engager and get it all in one place each month!
We respect your privacy