Picture
this: a customer comes to your store/company and fills out a form.
You get their information including their email address and full
name, yet you are only sending them batch and blastmessages to
their email addresses. Over a period of an email campaign that
customer only looks at your email and doesn't open and you are left
wondering what happened.
Well, I am here to tell you that you need to get on a personal
level with your subscribers (customers). It's one thing to have an
amazing email - but it's quite another to have a tailored and
personal email. Subscribers want you to focus on THEIR needs - not
everyone else's. They are selfish in that way, and they have no
reason not to be.
As an email marketer in the new brave world of...
Email Marketing Templates
It
might sound over-dramatic, but the quality of an email
marketing template can actually make or break a campaign.
Creating one which is simple, loads properly, gets to the point,
attracts the eye and is relevant is crucial in making your email
marketing efforts fantastic. Creating the Holy Grail of
engaging, attention-grabbing, informative and
persuasive-without-over-sell messages is difficult to get right,
but it's vitally important that you do. That's why it's a good idea
to spend some time, possibly a little money, on creating email marketing
templates that work and offer a good return on
investment.
Before even starting to think about designing a template, consider
what you are using it for. Is it to promote your incredible...
Templates
are the email marketers best friend. I say this because it's a set
it and forget it mentality. This is the process of creating a
widely used and reoccurent email (newsletter, coupons, newsflash,
etc...) and makes it uniform everytime. Think about it: Every
time you send an email, all you need to do is input some copy, an
image or two, and a call-to-action. Then BAM, you've got yourself
an email ready and raring to go.Some companies opt to use their ESP's templates -- and ExactTarget offers many template layouts, that are somewhat customizable, but some of our clients (and possibly you as well) are looking for something a little more personalized and designed to match their website or direct mailing campaigns. The only trouble...
Starting a company's email marketing venture or even starting a
campaign can seem like an extremely daunting task. The beginning of
anything can stir up thousands if not millions of questions -
anything from choosing an ESP [ListEngage is a great one, but I may be biased] all
the way to a template design.
It's usually a good idea to have a list of things that you can
start checking off when you get started. Luckily - I came across a
great little article that gives about 10 steps for starting any
compan'ys emarketing strategy the right way. Promotion World has
started the list off with the perfect 2 steps, which are right
here:
-
Choose the best ESP for your needsAn ESP (Email Service Provider) hosts email marketing software online, which is...
A/B Tests, or
Split Tests, can help you optimize your landing pages, email
marketing campaigns and calls-to-action. But isn’t testing
something only big marketing research firms do? The answers
is a definitive “no.” Businesses large and small are seeing the
astonishing results of fine tuning email subject lines via A/B
testing.
Ever since the dawn of email marketing, there has been the admonition to perform A/B split testing in order to accurately fine tune your campaign. This form of testing is simplicity itself: Send out half your emails with Subject Line A and the other half with Subject Line B, then check the metrics to see which one worked best. There is, of course, no end to what you can A/B test, proceeding to preheaders, Calls To...
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Drip Campaigns
101 by Rebecca Gill of sys-con - A good introduction and a starter
checklist for businesses and marketing executives who have been
putting this off for another day. IT WORKS - so don’t delay this
any longer. If you need help, please don’t hesitate to reach out to
us.
Drip marketing campaigns are very effective for sales cycles
that occur infrequently or those that take a considerable amount of
time to close. In these situations, you frequently come
into contact with a prospective customer well before they are ready
to make an actual purchase. You need to stay in front of them
until they are ready and the drip campaign allows you to do just
that.
My marketing background started in enterprise software sales where
a given...
Drip campaigns take the set it and forget approach - which may seem a bit counter-intuitive when it comes to being proactive with subscribers and clients, but hear us out. They are the best way to keep a subscriber engaged over time, while not worrying about how many emails you have to send out. There are however tips and tricks to having a great email drip campaign.
I came across an interesting list of don'ts when it comes to drip marketing - and getting started. This is a list of 10 things to avoid for every excited marketer embarking on a new drip marketing journey on a newly acquired marketing automation platform. Afterall, tools are as good as processes defined and decisions made by the people behind it.
- Don’t keep dripping the...
HTML, CSS,
and coding - these words seem to be the scariest and costliest
thing for marketers to hear, but HTML emails are the best way to
get the exact email you want. The main idea to take away from the
following article is: keeping a low image-to-text ratio and
sending multipart messages are just two ways to keep deliverability
high.
1. Make training easy. Sean Mattson of Hitachi Data Systems stressed that robust training is a key. When rolling out a global email marketing initiative, Mattson found the best training tool was to create short video clips to build a robust library...
It’s the end of August, one of the
traditionally slowest months for productivity and growth for many
industries — and maybe you found a little dip in your email
marketing ROI this summer? All of those “Out of Offices” and
clicking latencies are precisely the reason it’s time to
restructure your email goals — and plan to hit your targets dead-on
once “school’s back in session”.So this summer, as the dog days dwindle – why not swing back into action with
3 Fool-proof Ways to Deliver Targeted Email Marketing:
Send Emails Based on Attributes: Your “Master List” is a living database of all of your many, and uniquely different subscribers. If you’re a sporting goods store who knows their customers favorite sports you can pre-determine that...Read More » »