eMarketing Meets Social

Facebook recently announced the introduction of its “Sponsored Stories” — a way for marketers and advertisers to use your status updates to make some money. Now companies can take certain user actions — such as checkins or actions within Facebook apps — and feature them in the column on the right side of the News Feed.

Starting today – four specific types of user actions can be turned into featured stories: “likes”, “checkins”, actions within custom applications and Page posts. Currently, only the “big players” like Coke, Levi’s and Anheuser Busch are linked up with these new ads, however FB has also teamed up with a bundle of non-profits who will also be featured — whether that’s a way for FB to get away with this new level of “interactivity” by easing people into the idea with non-profits, or they’re just truly being philanthropic… well, that’s your call.

But look forward to soon reading that: “Suzy Jones loves, loves, loves Burger King stops before class with Tommy Benson.“