eMarketing Meets Social

Thanks to a tip from AdWeek and our friends over at HubSpot we’ve got some dirt on a feature on LinkedIn that we’d really been wondering about: LinkedIn’s “Follow Company” feature. Up until now this hard to find, and fairly uninspired feature allowed individual LinkedIn users to “Follow” a company. As a user you could “follow”, and see who else was following a specific company, but there was very little (if any) other functionality. It wasn't exactly the most effective online marketing tool for business, but we knew there had to be something else behind it.

Now, it seems that not only have LinkedIn execs touted the “Follow Company” functionality as the next wave of LinkedIn’s customer engagement but LinkedIn officials are warning companies to get their follower base now: “We believe there is a finite number of brands that any single LinkedIn member will follow,” said Mike Gamson, SVP of sales for LinkedInGamson said, adding that he estimates that the number is in the low single digits, or a couple of brands per category. “Right now is the moment of acquisition of a follower base.”

By the way, have you checked us out and followed us on LinkedIn lately? J