As a marketer, I would hope that you don't have trouble being fun and quirky - but that just may be the case. If you are plagued with "un-fun", make sure you take a look at Instagram and consider adding it to your emarketing tools. B2B marketers who have yet to find a way to take advantage of all that Instagram has to offer may be missing out on integral opportunities to gain leads, engage prospects and raise company awareness. 
Customer Think: $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue.
But who uses Instagram? Teenagers and nostalgia-starved hipsters, right? Believe it or not, at more than 27 million users, Instagram has wide and active group of fans. Yet, B2B companies haven’t taken to those fuzzy filters like their B2C counterparts.
That’s too bad. The truth is Instagram offers a number of effective b2b marketing tactics your brand should be taking advantage of – from raising awareness to engaging prospects and leads. Here we outline 4 ways B2B marketers can use Instagram.
Instagram can be useful at events as well. Snapping a photo and posting it on a company Twitter account with an appropriate hashtag can engage customers and capture the event in a new way. So get snapping!
An emarketing strategy is something that every company needs to move forward in this technology and social media driven market. Budgets are tight in this economy and every company is trying to leverage online marketing techniques for the lowest cost. Even though budgets are tight, businesses are finally realizing that they need to loosen the purse strings on their marketing and learning to embrace what can be gained from email marketing in 2012.
via Small Biz: The world’s economic future in 2012 seems bleak, and could become even bleaker.
The debt crisis in Europe still has not been fully resolved. Greece is getting it’s financial affairs in order, but there are other problems within the European Union.
Italy, Spain and Portugal have to also get their economic houses in order.
France may well have future budget and debt problems.
If Europe has an economic slowdown in 2012 that could stop the United States’ fragile economic recovery.
That economic ripple from Europe could also slow growth in China and the rest of Asia.
Despite these dark economic clouds, business leaders worldwide will be spending more money in 2012 on email marketing and other online marketing.
“2012 Marketing Trends,” an international study done by StrongMail, found that 92 percent of the 939 business leaders surveyed plan to increase their marketing budgets.
According to Chris Marriott, vice president of agency services at StrongMail:
“While email marketing leads the pack in terms of increased of investment in 2012, the data also reveals that marketers need to overcome key challenges around data integration and resource constraints….Whether managing and optimizing existing email marketing programs or enabling integration with social media and mobile, there is a real opportunity for full-service email marketing providers like StrongMail to help companies get the most out of their interactive marketing investments in 2012.”
The survey also found:
60% plan to increase the email marketing budget.
55% plan to spend more on social media.
37% plan to increase spending on mobile & search.
More than two-thirds of businesses plan to integrate social media & email.
47% plan to increase investment in using email to drive growth in social media such as Twitter & corporate Facebook.
One-third plan to increase spending mobile marketing.
29% will increase spending on mobile apps.
20% will increase spending on SMS alerts.
Image: Kookkai_nak / FreeDigitalPhotos.net
This a busy time of the year at ListEngage as we undertake lots of e-marketing activity on behalf of our clients — but as 2011 comes to a close
we want to extend our warm thoughts of gratitude and holiday cheer to all of you who make our work worthwhile.
At ListEngage we have a simple mantra:
Stay ahead on the cutting edge of e-marketing and help our clients achieve higher ROI as a result of everything we do.
To the extent that you've used our products, services and interacted with our team, we hope this rings true.
Looking ahead into 2012, I am very excited about a number of new product and service capabilities, some exciting partnership announcements that are all designed to help our customers maximize the use of their digital marketing initiatives.
To our clients, partners, and friends: thank you for making 2011 a raving success for ListEngage.
We wish you happy holidays and a prosperous new year!
-Altaf & the entire ListEngage team.
April has been a busy month here at
ListEngage, and we thought we’d take a moment to supply you with some “takeaways” that we’ve learned from this month: from time savers, to why location-based services do and don’t stick. Have a look at our Top 3 Takeaway articles from April 2011 – and feel free to share other great insights if you have them, too!
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Save Time on Your Emarketing Efforts in a Few Apps Per Day-
Location, Location, Location – Why Users Do & Don’t Use Location-Based Apps-
Increase Email Subscriptions with these 5 Quick TipsHave an eMarketing question or dilemma?
Drop us a line.
With 2009 about to draw to an end, we here at List Engage just wanted to take a moment to congratulate our clients, friends, and fellow businesses on growing and thriving through the unprecedented economic climate of 2009– and to wish everyone a happy and healthy 2010!
With businesses looking to expand their eMarketing and social media budgets in 2010 — on everything from email marketing design and services to developing niche followers on Twitter — List Engage has something to offer any business, big or small. Why not make one of your resolutions to join us on the cutting edge of eMarketing success in 2010!
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